REPORT Low and No Alcohol Beverage Market Trends in Europe

July 5, 2024 – This report highlights key trends shaping the European market for low alcohol and no alcohol drinks, from macro-level influences through category and product-level trends. It answers questions about: macro trends impacting the category, consumer attitudes and behaviors around low and no alcohol alternatives, new product launch trends, and the different kinds of low and no alcohol alternatives.

The report highlights various factors influencing the growth of the low/no alcohol industry and the range of new products that cater to those looking for alternatives to alcoholic beverages, as well as innovation opportunities.

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