REPORT Pet Food Trends: Dog Owners in the US

May 17, 2024 – This report examines the profiles of dog owners in the US, it provides the demographic characteristics of dog owners, it then examines the pets themselves in terms of age, weight/build and how they were acquired.

The report goes on to analyze dog owners’ attitudes and behaviors related to their relationship with their pets, pet health concerns, feeding and purchasing of pet food and preferences for pet food product attributes and positioning claims. The report concludes with a look at attitudes and behavior related to pet treats and supplements. Key takeaways are summarized and innovation opportunities are highlighted based on observations and insights from the report.

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