“Plant-based” consumer demand is shifting: no longer just a substitute meant to mimic animal products, plant-based is becoming a standalone segment, creating a wide new space for brands to let their innovation instincts grow. This opens up opportunities to experiment with a wealth of underused ingredients and formats, while embracing cutting edge technologies. Consumers are seeking culinary creativity and worldwide flavor profiles, whether in prepared products, meal kits or inventive recipe combinations. In this webinar, Myrthe de Beukelaar, Sr. Market Analyst, reveals what’s next in the world of plant-based and offers applicable consumer and market insights that can help brands to take next steps and grow.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
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