This report examines global innovation trends in snack bars. Trends are quantified and illustrated with product examples, focusing on specific wording of claims and the role of various claims in a product’s overall positioning. New snack bars launches tend to: Be made with oats and/or nuts (almonds or peanuts) as top ingredients; have milk chocolate, almond, coconut and/or dark chocolate flavors; have gluten-free, high fiber, high protein and/or vegan positioning claims.
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