REPORT Snack Bar Trends: Exploring Global Innovations and Consumer Demands

This report examines global innovation trends in snack bars. Trends are quantified and illustrated with product examples, focusing on specific wording of claims and the role of various claims in a product’s overall positioning. New snack bars launches tend to: Be made with oats and/or nuts (almonds or peanuts) as top ingredients; have milk chocolate, almond, coconut and/or dark chocolate flavors; have gluten-free, high fiber, high protein and/or vegan positioning claims.

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