REPORT The Future of Snack Bars in the US

This report examines innovation trends for snack bars in the United States. Trends are quantified and illustrated with product examples, focusing on specific wording of claims and the role of various claims in a product’s overall positioning. For this report, the snack bars category includes all products in Innova’s cereal and energy bars category. Note that the definition of “bars” includes other shapes such as squares, clusters, balls and bites.

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