January 7, 2025 – This report focuses on the US market for snack bars. The report begins with a look at Innova Market Insights’ Macro and Top 10 Trends for 2024, with comments on how they are relevant for snack bars. The report then presents a profile of snack bar buyers in terms of purchasing penetration, consumption frequency, key demographics, eating occasions, changes in consumption vs. the prior year, attitudes about snack bars positioning claims and product attributes, and purchasing outlet preferences.
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