August 25, 2023 – This report examines trends in better-for-you (BFY) sweet and savory snacks globally. BFY snacks include those with reductions in unhealthy ingredients and those with boosted levels of desirable nutrients. Better-for-you snack launches are growing. Savory snacks offering boosted nutrition are driving growth, despite sweet options being more preferred by consumers across snacking occasions. Claims like no sugar added, high fiber and high protein are growing, with skews to reduced sugar for sweet snacks and to boosted nutrition features for savory. Low carb, prebiotics and probiotics claims are emerging with consumers also seeking plant-based options for the perceived healthiness.

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