FREE PDF: The Picky Explorer: What Gen Alpha’s Snack Choices Reveal

The food industry has long split children into adventurous eaters and picky eaters. New Innova research shows that the split doesn’t hold up anymore for Gen Alpha.

Gen Alpha shows “selective agency”: they’re willing to explore new snacks but keep the right to judge, choose and reject them. Their influence goes beyond what’s in the cupboard as they help shape snack decisions at home and in store. Innova Market Insights’ latest Food for Thought article looks at what this means for how brands segment, develop and market kids’ snacks.

Reach out for the FREE PDF to see what Innova’s research reveals about Gen Alpha’s snacking habits, who really decides which snack gets chosen, and how brands can design products for picky but curious young consumers.