REPORT Top Trends Bakery

Bakery is one of the largest categories among food & beverages, and highly dynamic. Stay informed about this important category by the key insights on Innova’s Top Trends for 2023 impacting bakery. In the current challenging times in terms of supply and the cost-of-living crisis it’s important to really understand your consumer.

Get informed about what consumers are not willing to compromise on when it comes to the various bakery segments. In terms of innovation, the rise of the nutrition claims globally is impacting the development of healthier formulation. But also, high growth is seen across the type of added benefits claimed. For example, recently mini breakfast biscuits are launched that can “wave goodbye to any morning aches, grogginess or sniffles”.

Find out how they are making and marketing their biscuits to provide these benefits. Get inspired by what else companies are doing, and how the newest approaches to plant-based and indulgence are put into practice.

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