Read the full report Trending in Christmas Launches – Global
October 26, 2026 – Christmas remains a key seasonal innovation occasion, with brands drawing on festive traditions, flavors, formats and indulgent experiences to drive new product launches across food and beverage categories.
Flavor innovation remained relatively steady, while novelty shifted to format, packaging, and timing, with brands refreshing familiar Christmas flavors through new product forms, festive packs and limited-edition concepts.
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