This report looks at flavor trends in sweet packaged foods, covering chocolate and sugar confectionery, sweet baked goods and desserts/ice cream. As well as assessing the overall importance of flavor and indulgence to consumers, the report highlights key flavor trends in each of these treat categories, while a brief spotlight is included to identify the flavors that are resonating in specific parts of the world. Hybridization of tastes within sweet treats is a particularly strong trend at present, with bakery and dessert flavors readily crossing category boundaries. Consumers still value familiarity in flavor so adding value to established tastes with tweaks and variations is another important strategy. For example, white chocolate is seeing good growth within brown flavors, while pistachio is becoming a popular alternative to more established nuts such as hazelnut or almond. At the same time, fruit choices are becoming more varied, and often more exotic, as innovators explore the natural world for added taste value and novelty.

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