REPORT Trends in Global Limited Time NPD

This report looks at trends in the global seasonal and limited editions food and beverage arena. Activity is on the rise, and in some categories such as confectionery and alcoholic beverages, it accounts for a sizeable share of NPD, so innovators are having to make sure that limited edition products stand out to the consumer by offering something very different and providing a unique experience. In limited editions, NPD is encompassing global flavor fusions, co-branding and boundary-pushing eats, while seasonal activity is offering up twists on traditional classics and global celebratory tastes. Case studies look at how brands are using limited editions to widen their portfolio into new categories.

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