Accelerate innovation. Identify success. Inspiration and expertise. Explore our mega trends and consumer lifestyle research with our global trends group. Our trends work is universally recognized and trusted.
“Making trends live and breathe in the brand and business context”
Sara Marshall, Brand & Consumer Trend Insights
“Identifying and shaping new opportunities for future growth”
Sarah Nash, Innovation Trend Insights
“Turning information into actionable insight to guide strategic planning”
Liz Hall, Category & Insight Trend Analyst
“Using quality data to support insights that tell us what's next”
Lu Ann Williams, Director of Innovation
The What's Next Thinking for Food and Beverage
We have been analyzing the trends for over twenty five years, and our published results demonstrate our prescience on the key trends over that period. Our trends are widely acknowledged for their reliability and foresight. You can access our panel of experts to discuss current trends and what is next.
We work with global leaders on bespoke projects, including strategy planning, innovation ideation, deep dives into specific spaces and categories where we find fresh actionable insights and new refreshing perspectives. Our experts can join your ideation sessions or stimulus preparation to provide you with future-proofed insights.
Our trends team meet throughout the year to review the inputs from our networks and category experts. We identify the new trends and opportunities that you can be the first to exploit, whether it is consumer and lifestyle or technology or packaging, we have it all for you.
Rich Perspective on What's Next
Our culturally connected network are looking for materials and insights that are shaping your category at the macro level.
We will brainstorm the implications of consumer and global macro forces with your team, and determine what is next for you.
Top Ten Trends 2018: Mindful Choices
Consumers are more conscious than ever about making responsible food choices that are not only healthy, but also take sustainability into account 7 in 10 US and UK consumers want to understand the. ingredient list. (Innova Consumer Study, 2017)
Top Ten Trends 2018: Lighter Enjoyment
Consumers continue to look for ways to eat and drink more healthily. Lightness in terms of alcohol content, sweetness, flavor or texture and even portion size is increasing its appeal. US retail sales of flavored alcoholic beverages showed an average annual growth of +6%. (Innova Consumer Study, 2017)
Top Ten Trends 2018: Positively Processed
An increasing number of launches feature processing methods conveying “more naturalness”. 17% of UK consumers consider “made with real ingredients” . to be the most important purchase driver for food & beverages. (Innova Consumer Study, 2017)
Top Ten Trends 2018: Going Full Circle
Social and environmental issues are top of mine for more consumers than ever when making purchasing decisions. 34% CAGR in food & beverage launches featuring biodegradable/compostable claims. (2012-2016, Global)
Top Ten Trends 2018: Beyond the Coffeehouse
Coffee is a favorite of Millennial and Generation Z consumers and now is reinventing itself for these younger generations. Global growth in coffee and tea retail sales is mainly value driven, growing by +4.6% and +4.4%, respectively. (CAGR 2010-2018F)
Top Ten Trends 2018: Say it with Color
Natural food colors open up opportunities to deliver vibrant colored foods with a clean label. +14% CAGR in new products featuring ‘natural colors’ claims. (2012-2016, Global)
Top Ten Trends 2018: Dining Out, In
Consumers are looking for more restaurant quality experiences in-home. We are seeing an increase in chef inspired meals, meal kits and flavors. (2012-2016, Global)
Top Ten Trends 2018: From Snacks to Mini Meals
Snacks are not only becoming healthier, they are now more wholesome, satisfying, sustaining and nutritious. Food cravings are highest in the evening for 29% of UK consumers. (Innova Consumer Study, 2017)
Top Ten Trends 2018: Ocean Garden
Fish is drifting into the meat space. Sea vegetables are gaining traction - increasingly being used across categories and used as salt substitutes. 1 in 2 US and UK consumers consider fish and seafood as an alternative for meat. (Innova Consumer Study, 2017)
Top Ten Trends 2018: Bountiful Choice
There is more creative use of positioning and flavor to differentiate and distinguish products. Novelty is driving excitement for the consumer. New flavors drive purchase decisions for sweet spreads for 53% of Germans. (Innova Consumer Study, 2017)