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Sara Marshall, Brand & Consumer Trend Insights
“Identifying and shaping new opportunities for future growth”
Sarah Nash, Innovation Trend Insights
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Liz Hall, Category & Insight Trend Analyst
“Using quality data to support insights that tell us what's next”
Lu Ann Williams, Director of Innovation
The What's Next Thinking for Food and Beverage
We have been analyzing the trends for over twenty five years, and our published results demonstrate our prescience on the key trends over that period. Our trends are widely acknowledged for their reliability and foresight. You can access our panel of experts to discuss current trends and what is next.
We work with global leaders on bespoke projects, including strategy planning, innovation ideation, deep dives into specific spaces and categories where we find fresh actionable insights and new refreshing perspectives. Our experts can join your ideation sessions or stimulus preparation to provide you with future-proofed insights.
Our trends team meet throughout the year to review the inputs from our networks and category experts. We identify the new trends and opportunities that you can be the first to exploit, whether it is consumer and lifestyle or technology or packaging, we have it all for you.
Rich Perspective on What's Next
Our culturally connected network are looking for materials and insights that are shaping your category at the macro level.
We will brainstorm the implications of consumer and global macro forces with your team, and determine what is next for you.
Top Ten Trends 2020: Storytelling: Winning With Words
Increased consumer interest in the origin of their food
and beverage products is resulting in ingredient
provenance proving its worth as a key element
of brand storytelling comfort zones to explore bolder flavors and multisensory food experiences.
Top Ten Trends 2020: The Plant-Based Revolution
As plant-based eating is moving from trend to food revolution status, the industry is taking up the challenge to deliver more
“clean label” meat and dairy alternatives.
Top Ten Trends 2020: The Sustain Domain
Consumer expectations around sustainability are higher than ever, pushing companies to prioritize eco-efficiency, especially to reduce food and plastic waste.
Top Ten Trends 2020: The Right Bite
Strong focus centers on food innovation that supports consumers who are managing careers, families and social lives while striving to maintain healthy lifestyles.
Top Ten Trends 2020: Tapping Into Texture
Consumers are increasingly recognizing the influence of texture on food and beverages, allowing a heightened sensory experience and often a greater feeling of indulgence.
Top Ten Trends 2020: Macronutrient Makeover
Evolving consumer perceptions of macronutrients in relation to health is triggering changes beyond product re-formulation,
including category flips and balanced concepts.
Top Ten Trends 2020: Hello Hybrids
Adventurous consumers are highly receptive to hybrid products that are blending ingredients, combining food types and mixing flavor profiles.
Top Ten Trends 2020: A Star Is Born
Consumer familiarity and acceptance are crucial for mainstreaming unusual ingredients such as allulose and ashwagandha, as well as for key disruptors like CBD.
Top Ten Trends 2020: Eat Pretty
“Beauty starts from within” has been given a whole new meaning as the food and beverage market is seeing a growing number of launches that border on the cosmeceutical.
Top Ten Trends 2020: Brand Unlimited
From using pop culture references and small-batch ingredients to making personalization possible in limited-time releases, brands are engaging consumers like never before.
Innova Market Insights – Sign up for the summarized Top Ten Trends 2020 Report