Accelerate innovation. Identify success. Inspiration and expertise. Explore our mega trends and consumer lifestyle research with our global trends group. Our trends work is universally recognized and trusted.
“Making trends live and breathe in the brand and business context”
Sara Marshall, Brand & Consumer Trend Insights
“Identifying and shaping new opportunities for future growth”
Sarah Nash, Innovation Trend Insights
“Turning information into actionable insight to guide strategic planning”
Liz Hall, Category & Insight Trend Analyst
“Using quality data to support insights that tell us what's next”
Lu Ann Williams, Director of Innovation
The What's Next Thinking for Food and Beverage
We have been analyzing the trends for over twenty five years, and our published results demonstrate our prescience on the key trends over that period. Our trends are widely acknowledged for their reliability and foresight. You can access our panel of experts to discuss current trends and what is next.
We work with global leaders on bespoke projects, including strategy planning, innovation ideation, deep dives into specific spaces and categories where we find fresh actionable insights and new refreshing perspectives. Our experts can join your ideation sessions or stimulus preparation to provide you with future-proofed insights.
Our trends team meet throughout the year to review the inputs from our networks and category experts. We identify the new trends and opportunities that you can be the first to exploit, whether it is consumer and lifestyle or technology or packaging, we have it all for you.
Rich Perspective on What's Next
Our culturally connected network are looking for materials and insights that are shaping your category at the macro level.
We will brainstorm the implications of consumer and global macro forces with your team, and determine what is next for you.
Top Ten Trends 2019: Discovery: The Adventurous Consumer
Consumers are on a big and broad journey of discovery,
moving out of their comfort zones to explore bolder flavors and multisensory food experiences.
Top Ten Trends 2019: The Plant Kingdom
The plant-based market shows no signs of slowing down.
Brands are greening up their portfolios to attract the
Top Ten Trends 2019: Alternatives To All
Consumers are paying growing attention to health and sustainability, pushing more innovation in replacement foods and ingredients.
Top Ten Trends 2019: Green Appeal
Brands increasingly commit to changes in both product and
packaging to answer consumer calls around sustainability.
Top Ten Trends 2019: Snacking: The Definitive Occasion
Meeting evolving expectations around snacking is a strong
innovation focus across all food and beverage categories.
Top Ten Trends 2019: Eating For Me
Ever expanding food choice and technological
advances drive the adoption of a more individualized
approach to eating.
Top Ten Trends 2019: A Fresh Look At Fiber
Renewed interest in fiber that goes beyond digestive health
benefits, is driving applications.
Top Ten Trends 2019: I Feel Good
Consumers have a rising interest in the role that
nutrition can play in supporting emotional and
Top Ten Trends 2019: Small Player Mindset
Start-up companies continue to shake up the food and
beverage industry. Major players are in turn going small
in their strategy.
Top Ten Trends 2019: Connected To The Plate
Advances in digital technology enable consumers
to get closer to their food through greater levels of
transparency and involvement.