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“Ingredients and Beyond” is Innova’s top Food & Beverage trend for 2025, emphasizing the demand for quality, freshness, and ingredient transparency. According to Innova’s latest research 58% of global consumers now prioritize quality in food and beverage purchases. 

With rising food and beverage prices, consumers seek ‘good value for money.’ Brands need to emphasize the quality, quantity, and benefits of “star” ingredients to deliver added value beyond price. 

Join Lu Ann Williams, Global SVP Research at Innova, in a webinar exploring the key trends influencing the quality narrative around ingredients in 2025 and the opportunities this presents for brands and ingredient innovators. Gain valuable consumer and market insights to help your brand stay ahead in the evolving F&B landscape.