Benefit from fresh data daily, captured by 1,200 in-country researchers. Innova’s unrivaled New Product Database updates with more than 600,000 unique records each year. Quickly and easily examine NPD strategies.
Our records cover 300 subcategories across the food, beverage, household, beauty and personal care sectors. Giving you the ability to search multiple fields for granular level understanding.
Never miss out on the latest innovation
New Products Database
The world’s most extensive and dynamic CPG database. Detailed records covering 250+ different product claims and 1,500+ nutritional information points.
At Innova we can turn our resources toward sophisticated analysis to meet your specific needs. Providing targeted research and defining spaces for growth.
Pinpoint and quantify product trends and gaps that offer new opportunities for growth and innovation.
Scope
Discover what’s behind new products, including market positioning, formulation and on-pack claims, to inform your early concept creation.
Develop
Build an informed development brief using the most accurate, up to date and complete product launch data.
Be Inspired
Remain in the know when it comes to the products defining the future of your sector. Check out some key insights from launches and innovations worldwide.
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