REPORT Cheese Trends in Europe: Tradition, Protein, and the Push for Younger Shoppers 

Read the full report Innova’s Cheese in Europe

April 30, 2026 – Europe leads the world in cheese, representing almost half of global retail value, and is also home to the world’s highest per-capita consumption rates. As an established category, however, sales growth is only modest, so suppliers are having to find new ways to add value to what is essentially a staple food for many.

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