This report examines trends in the US chocolate confectionery market. Trends are quantified and illustrated with product examples. Despite category value sales growth, new chocolate launches declined, though remained stable as a share of total food and beverage launches. Free from, plant-based and no sugar claims are seeing the most growth. Environmental claims also increased.
Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers. Gain insight into future predictions about the category.