July 16, 2026 – Financial pressures remain a key issue for consumers and with inflation in Europe projected to remain elevated, at least in the near term, cost of living concerns will continue to impact consumer confidence and spending. However, while consumers are more careful about what they spend and are scrutinizing value more closely, they are not always making decisions on price alone. They are adopting smarter and more flexible spending approaches, are weighing up options carefully and remain willing to spend more on features, benefits and experiences that they deem are worth it.
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