When it comes to packaging sustainability, there are multiple relevant stakeholders. This report looks at the attitudes of consumers when it comes to packaging. Besides addressing overall interest in sustainable packaging, the report addresses consumer actions on reducing, reusing, and recycling attitudes. Consumers share their views on different packaging materials and their sustainable image, the significance of packaging as a broader sustainability messaging medium, and the role of technology in informing and educating consumers.
Trends that emerged from this report are assessed on a global basis.