This report assesses flavor trends among Gen Z consumers. Innova research showed that to many, flavor has become more important to them over the past 12 months, and while sources of flavor inspiration vary, social and digital video media top the list, resulting in F&B brands increasingly using these platforms to develop flavors and engage with this generation for new product success. World foods are a further source of flavor inspiration, with Asian flavors particularly popular with the Gen Z consumer, but they also over index for African and Latin America flavors. Flavor and mood is also reviewed; Gen Z like to turn to sweet tastes to meet most of their emotional needs, but overall healthy flavors are important this age group and is an area to watch in future NPD.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
Interested in the Innova’s Gen Z – Desire for Indulgent, Exciting & Unique Flavors report? Complete the contact form to purchase this report.
- Single Report: Purchase lifetime access to this specific study in PDF format
- Membership Access: Subscribe to our food and beverage market intelligence platform and access hundreds of reports and analytical tools.
