May 15, 2026 – This report is an innovation analysis for the low alcohol/non-alcoholic beverages category globally, based on new product launches tracked in the Innova Database. The report goes beyond launch activity to explore key themes, ingredient and flavor directions and positioning strategies, supported by additional insights from industry news, consumer research and desk analysis. Subcategories included in this report are: beer, brandy, cider, dark rum, flavored alcoholic beverages, fortified & other wines, gin, hard seltzers, liqueur, other spirits, tequila, vodka, whiskey, white rum, wine with low/no alcohol claims.
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