This report examines global trends in better-for-you (BFY) sweet and savory snacks. BFY snacks include those with reduced unhealthy ingredients and those with boosted levels of desirable nutrients. Better-for-you snack launches are growing. Savory snacks offering ‘boosted nutrition’ are driving growth despite sweet options being preferred by consumers across snacking occasions.
Claims such as ‘no added sugar’ and ‘high protein’ continue growing, with skews to ‘reduced sugar’ for sweet snacks and ‘boosted nutrition’ for savory.