Read the full report Healthy Snacking in the US & Canada
September 17, 2026 – Most consumers snack at least once daily, and nearly two-thirds more than twice a day – matching meal frequencies. Snacks now contribute significantly to daily nutrition, and the yearly rise in snacking points to growing awareness of habits and the nutritional value of snacks. Promoting healthier snacking starts by recognizing that snacking is not inherently negative. More than half of consumers try to snack less for health reasons, a sign of strong negative perceptions. Health impact depends on choices, so the goal is to help consumers pick appropriate portions, products and combinations for their needs.
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