June 17, 2026 – The US savory spreads and dips category is at an inflection point. Consumption is growing – increasers outnumber decreasers by 3x to 4x – yet 71% of consumers still eat dips just once a week or less. That gap between snacking frequency (61% snack two or more times daily) and dips usage represents the single biggest commercial opportunity in the category today.

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