May 26, 2026 – Snacking in Latin America continues to grow as it becomes further integrated into daily routines and consumption occasions. Whether a snack is perceived as indulgent or healthy, enjoyment remains at the core of consumer motivation and brands must address this joy component even within better-for-you offerings. However, snacking is also shaped by the need for health positioning that complies with government regulations and reassures consumers that their choices meet nutritional need states, especially as snacks continue to replace traditional meals.
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