July 7, 2026 – Using analysis of consumer research and new product activity, this report discusses issues surrounding European snacking behavior. For those that are snacking less often, health was the main deterrent. Healthy snacking formulations are an important strategy for brands, with Europeans being swayed not only by the reduced use of what are perceived as low nutrient ingredients, such as sugar and fat, but also nutrition boosts – higher protein and fiber snacking options are sought.

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