Read the full report Innova’s Soft Drinks in Germany
May 15, 2026 – The German soft drinks market continues to rise in value and is indeed outperforming the overall West European and global markets.
NPD activity has returned to growth in recent years, following a sharp slump, with but growth trails the West European total. The juices and nectars subcategory is the #1 target for innovation, with its share of launch numbers recording a much higher figure than its share of market value would suggest.
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