June 23, 2026 – Germany is home to an established market for sports nutrition, ranking as the second largest in Europe and the eighth largest worldwide. NPD is continuing to grow every year, and an above-average rise in 2025 owes much to the ongoing diversification of the marketplace. Although powders still lead the way, there is particular strength in sports bars, RTD sports drinks and other sports foods. This last category remains highly innovative, with rising activity in areas such as sports cookies, cereals, puddings and confectionery.
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