This report discusses trends in the use of energizing ingredients in food, beverages and supplements. Caffeine is still the single most important ingredient in energizing food and drinks, but supplements developers tend to favor B vitamins when they make energizing claims. The report also covers amino acids, other active compounds such as l-carnitine, carbohydrate sugars and botanical energizers.
Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles. Add reliable future predictions to your business plans and goals.